Hey you! Yes, you! You’re more than likely reading this because you are on your direct sales business journey and now wanting to learn about personal branding. Amiright?!
Guess what?! Branding yourself is an important thing to do. Why? It helps you stand out amongst the crowd! Think about it, if you are representing a corporate direct sales brand they want you to look like them so that they get brand recognition. The issue with that is then you aren’t standing out in the crowd of other consultants. In attraction marketing, you want to stand out. You want to be recognizable and memorable to your followers and customers.
First and foremost, remember to be you. Being the most authentic you will bring others to you. Almost 10 years ago I started on my business ownership journey (I was a photographer!). I started out using my name, but was always wishing for a fun and creative name. Then I jumped into direct sales and continued to pine away for something fun and creative. About a year ago the fabulous Alex Tebow Designs created my logo, but I had kept thinking my business name needed to be more than just my name.
Then a few months ago it hit me like a ton of bricks. I am my brand. Therefore, my name is my brand and that is perfectly ok. That mindset shift spawned all of the puzzle pieces falling together.
YOU are you! Embrace it! People will know you with or without a “business name”. Your personal branding is more than a name. It’s more than your colors. It’s more than your fonts. It’s you. It’s how you make people feel and what they remember about you.
Remember that as you jump into personal branding. Remember that your brand is more than one thing. It is all the pieces of the puzzle put together to show you the big picture. If you get stuck along your branding journey, pick up a different piece of the puzzle and focus on that. Eventually all of the pieces will fit together seamlessly.
Before you dive into the different parts of your branding, do a brain dump. Put it all on paper in any way, shape, or form that works for you. Some things to consider in your brain dump: your favorite things, the things that make you you, what makes you stand out from others in your brand, and anything else you can think of. It doesn’t have to be perfect or all encompassing. Just start thinking about you. Once you have done this, you are starting to find all the puzzle pieces.
Here are the 4 parts to personal branding that you want to consider when creating your brand.
Want to learn even more about personal branding? Sassy Suite has an awesome video course for that, Personal Branding.
Visual Branding is an important part of your personal branding. It’s what your followers, customers, and those that don’t-even-know-they-need-you-yet see of you all around social media.
Visual Branding also tends to be what most struggle to figure out. I am sure you have some of these questions rattling around in your brain right now with a few extras added in… “What should my business name be? What should my logo look like? I have so many colors I love, which ones do I choose? How do I pick fonts?” Don’t worry, we will get you on the path of identifying the puzzle pieces and getting them put together.
Head to Pinterest, create a secret board, and start pinning. Pin the things that make you happy. There is no right or wrong in this. Once you have pinned for a bit, take a look at the board. This will help you to see your overall style and feel. Don’t be surprised if it’s not exactly what you expected.
In the Personal Branding post I told you all about my aha moment and my name is my brand. I know that doesn’t work for everyone! Ya know that list I had you come up with in the Personal Branding post? Go look at that. What does it say to you about a name? Anything jump out? Don’t overthink it. If you can’t come up with one right away, keep going. It will come to you. If you really feel like you need one to move on, talk to a few friends or family about it. Those that know you can help see things you may not.
Choose colors you love or like. If you aren’t happy with your colors, you won’t be happy with your entire branding. Your branding doesn’t have to include your favorite color. That’s totally up to you!
First things first, don’t over complicate it (are you noticing a theme yet?). It can have your favorite thing, it can have a random image. You can use just the branding name you choose. Whatever feels right to you. Just think, Nike only has a swoosh. It’s simple and yet recognizable. At this point, you’ll want to start playing with graphics to create your logo. As much as I love playing with graphics and making most of my own, my logo was something I chose to outsource to my friend and graphic designer, Alex Tebow Designs. She has made many logos, invitations, business cards, and really all my graphic needs over the last 7 years. I can give her ideas of what I think I want to see and she magically creates something better than I could have imagined. That's why we've partnered with her to have her help make our client's logos just as magical as she has done with so many other logos. If you'd like to find out more about our branding packages, click here.
If you want to make your own, but need some help in how to make graphics, then I highly recommend the Sassy Suite course Brand Yo’Self with Graphics. This course covers how to use PicMonkey and Canva, along with other tips for creating beautiful graphics.
A few weeks ago my dad came over to chat with me about social media and how to use it for direct sales. He’s the reason I really have a love for direct sales and it was fun to start to teach him all the things I have learned over the last few years. As we were diving into the different platforms, branding himself, etc etc, I brought up the concept of Ideal Client. I asked him who was his Ideal Client. He pondered for a moment and said, “Millennials.” To which I quickly told him that he was on the wrong social media platforms for his Ideal Client.
Whoa… Cari. A what? An Ideal Client is the person you are speaking to online… your “perfect” client. They’re loyal to you. They become part of your tribe. Your ride or die. They’ll have your back no matter what and will refer their friends and family to you (unless they like your group a little too much and don’t want to share).
Imagine you are in one of your favorite stores. Your Ideal Client will probably be wandering around this same store. There are also 50 other people wandering around this store. If you only had 5 minutes to pick someone out and chat with them, who would it be? And no, the answer is not the first person you see. It should be the person that fits into your Ideal Client profile.
In my case, I’d be wandering around Target (we frequent Target so often that my 2 year old now gets excited when we drive by. It’s always sad to disappoint her when we keep going.). I’d be looking for the 30-something mom that has her young (under 10 years old) kids with her. If it’s a decent day, she may even have a coffee in her hand as she wanders the aisles of Target. She may even be giving herself a little reprieve by hanging out in the toy aisle and letting her kids check out the toys while she checks in on her phone (ya gotta do what you gotta do some days). She is my Ideal Client.
Now, I am sure you are asking about all of the other guests in Target that I just walked past. How do I know they aren’t going to be my next great customer? I don’t! They may be my customer, too. My Ideal Client is who I am speaking to when I make posts and engage on social media. This is who I want to find me because she and I will understand each other.
Is there such a thing as perfect? Not really, right? Everyone is going to have their quirks and no one is going to be exactly the same or exactly like you. You are going to have some great customers that aren’t your Ideal Client profile at all. They may be all the things you aren’t looking for or marketing to. That is OK! Your Ideal Client is intended to be there for you to talk to and engage with online, to help you find your voice. You can’t please everyone and you don’t need everyone to be your customer. Attract those to you that want to be around you (Ideal Client or not!).
Give her a name. Get to know her. Start talking to her online. Engage with her. She’ll start engaging back. I promise!
Make sure to check out the other posts in this series; Intro to Personal Branding and Visual Branding. Are you interested in learning more about Personal Branding and Ideal Client? It’s always a hot topic over in The Elite Suite, the premium coaching group for The Socialite Suite. Click here to sign up.
I know, you hear “object association” and it’s probably something you have never considered when you hear “personal branding.” However, it is a really important part of branding and to your direct sales business! Object association starts to build your community and let’s them get to know you.
Object association is what makes your people, your tribe think of you! What are things that you love that your friends and family get for you or send you pictures of and they tell you it made them think of you? That right there is object association.
Of course not! If you want to incorporate one (or more) of your objects into your logo or visual branding, then go for it. But don’t feel like you need to cram them all in. A logo can stand on its own and the objects can compliment it. The number one tip, don’t overthink it.
So, now that you know *what* object association is, let’s dig into what yours could be! There is no right or wrong amount of objects and sometimes the objects will choose you (or your community will). Remember, they need to represent you! Your life, your humor, your community. Make sure to choose items that you love (or at least tolerate), because the likelihood is that if you are doing your job right, you will get them in the mail (or tagged all over social media). This also means to avoid any of those objects, and I mean ANYTHING, you don’t want to collect.
Ask your friends and family! Ask your community! You could already have one (or 10) and not even know it.
Start incorporating them into your life (if you don’t already). Talk about them in your lives. Make engagement posts about them. Have them in your photos, even in the background. Share how you incorporate your objects into your life.
Want to learn more about personal branding and dive deeper into all things social media marketing for direct sales and small business related? Come hang out with us in the Socialite Suite‘s premium coaching group, The Elite Suite.