Introduction to Personal Branding for Direct Sales

Hey you! Yes, you! You’re more than likely reading this because you are on your direct sales business journey and now wanting to learn about personal branding. Amiright?!

Guess what?! Branding yourself is an important thing to do. Why? It helps you stand out amongst the crowd! Think about it, if you are representing a corporate direct sales brand they want you to look like them so that they get brand recognition. The issue with that is then you aren’t standing out in the crowd of other consultants. In attraction marketing, you want to stand out. You want to be recognizable and memorable to your followers and customers.

Be you.

First and foremost, remember to be you. Being the most authentic you will bring others to you. Almost 10 years ago I started on my business ownership journey (I was a photographer!). I started out using my name, but was always wishing for a fun and creative name. Then I jumped into direct sales and continued to pine away for something fun and creative. About a year ago the fabulous Alex Tebow Designs created my logo, but I had kept thinking my business name needed to be more than just my name.

Then a few months ago it hit me like a ton of bricks. I am my brand. Therefore, my name is my brand and that is perfectly ok. That mindset shift spawned all of the puzzle pieces falling together.

YOU are you! Embrace it! People will know you with or without a “business name”. Your personal branding is more than a name. It’s more than your colors. It’s more than your fonts. It’s you. It’s how you make people feel and what they remember about you.

Remember that as you jump into personal branding. Remember that your brand is more than one thing. It is all the pieces of the puzzle put together to show you the big picture. If you get stuck along your branding journey, pick up a different piece of the puzzle and focus on that. Eventually all of the pieces will fit together seamlessly.

Do a brain dump.

Before you dive into the different parts of your branding, do a brain dump. Put it all on paper in any way, shape, or form that works for you. Some things to consider in your brain dump:  your favorite things, the things that make you you, what makes you stand out from others in your brand, and anything else you can think of. It doesn’t have to be perfect or all encompassing. Just start thinking about you. Once you have done this, you are starting to find all the puzzle pieces.

Ready to start your personal branding?

Here are the 4 parts to personal branding that you want to consider when creating your brand.

  • Visual Branding – logo, graphics, fonts, name, etc
  • Ideal Client – Who is she? How can you find her? What are her interests?
  • Object Association – What makes your people think about you?
  • Emotional Association – How do you make them feel?

Want to learn even more about personal branding? Sassy Suite has an awesome video course for that, Personal Branding.

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