If you are in direct sales, then you have probably heard the term kitnapping (not kidnapping). I didn’t hear it right away, but when I did I was confused. Quite honestly, I didn’t see the benefit (as the kitnapper or as the sponsor). I mean, why wouldn’t you want to just buy the product from your friend or consultant? Why would you want to kitnap? How do you know if kitnapping is for you?
Kitnapping is when you join a company because of the discount. Some join just for the kit (some kits are discounted more than 50% the value of the products!) and some join for the consultant discounts.
Which takes me to my next point of kitnapping.
As the kitnapper, the benefits are amazing. You get an awesome kit or join special and access to the consultant discount. If it’s a product you and your friends love, you could always have them order from you, too, for the little extra pocket money. Most companies have a requirement to stay active, depending what it is, you can do a party (even a mystery hostess party) every so often for your friends and family to help keep you active.
As the sponsor, there are benefits, too! Depending on your company’s requirements, this could mean that you have an active consultant on your team every month, additional team volume, etc. And you never know when a kitnapper may turn hobbyist or jump in feet first and become a full blown consultant. A kitnapper means you have someone that loves your product. Maximize that. If/when they are no longer a kitnapper, don’t let them fall to the side. Follow-up and keep them as your customer.
We’ve talked about what it is and the benefits. Now let’s talk about the how. It seems simple enough, but in my experience, there are a few things to consider when deciding what brands to kitnap and what team/sponsor to kitnap with.
Have you kitnapped? Do you have any extra tips? Comment below and share with us!
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